Cause Marketing for Healthy Rivers
Tim Carlson1
1Forever Our Rivers Foundation, Board President
Forever Our Rivers, as a foundation, does things differently. On the front-end, we engage companies concerned about healthy rivers to use our brand for use in their marketing efforts. Thus, this cause-marketing model demonstrates to its customers their commitment to healthy rivers. On the back-end, Forever Our Rivers recognizes that locals know best how to effectively and efficiently work to improve river health. These are the nonprofits and communities that make a difference and we fund them. Essentially, Forever Our Rivers is the philanthropic link between cause-committed companies, communities, and river health. We are unique! No other foundation does it this way. The Walton Family Foundation has stated that . . . The Forever Our Rivers Foundation model is the best bet to provide reliable and sustainable funding where public and philanthropic funding often does not meet long-term funding needed to protect and restore healthy rivers.